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Wednesday January 7th, 2009

1.1

Using AdSense on your blog to spot exploits

From JenSense - Making Sense of Contextual Advertising, 2 days ago, 0 comments Comment

I got an email over the holidays from an AdSense publisher who was struggling with the fact her blog was being plagued by ads for Xanax, Tramadol and other prescription drugs.  But the problem wasn’t on all her pages, it seemed only a few were totally off-target for the site content at first.  So she ignored [...]

Thursday September 4th, 2008

5.8

Google Chrome changes how Yahoo Publisher Network ads are displayed

From JenSense - Making Sense of Contextual Advertising, 4 months ago, 0 comments Comment

When Google Chrome was released earlier this week, I spent some time checking out how my various websites displayed in Google Chrome, which it seemed to pass with flying colors… that is until I noticed Google Chrome is somehow changing how Yahoo Publisher Network (YPN) ads are displayed.  Instead of the usual format, it is [...]

Sunday August 24th, 2008

1.5

Wondering why your AdSense stats are low today?

From JenSense - Making Sense of Contextual Advertising, 4 months ago, 0 comments Comment

If you logged in this evening and discovered you only had about 1/10th of the revenue you were expecting, have no fear.  Google AdSense was doing some maintenance today, although their maintenance did run 2-3 hours passed their expected maintenance time.  From the Inside AdSense blog: This Saturday, August 23rd, our engineers will be performing site maintenance [...]

Tuesday June 24th, 2008

6.8

AdSense going through major compliancy checking of publisher sites

From JenSense - Making Sense of Contextual Advertising, 6 months ago, 0 comments Comment

Plenty of AdSense publishers over the last few months have been getting compliancy warnings for how they are running AdSense on their sites, judging from the number of people contacting me who have been hit with these new warnings.  And now, instead of a written email warning for the problem to be fixed within the [...]

Friday June 13th, 2008

1.0

Radio show on my thoughts on the Yahoo/Google ad deal

From JenSense - Making Sense of Contextual Advertising, 7 months ago, 0 comments Comment

I will be posting my comments on the whole Yahoo & Google advertising deal that was announced, but Shoemoney & I did a live webcast video show today, and my thoughts on what this means for publishers was one of the topics we discussed today (among other things, such as boothbabes, Google buying Digg and [...]

Tuesday May 6th, 2008

9.7

Massive delay updating AdSense stats today

From JenSense - Making Sense of Contextual Advertising, 8 months ago, 0 comments Comment

Before you start panicking when you login to your trusty AdSense account only to discover you have about 2% of the earnings you would expect for this time of day, Google seems to be experiencing a massive delay in updating their stats.  So when you see $2.87 when you would should be seeing something like $130, [...]

Wednesday April 16th, 2008

5.0

So how are your AdSense link units performing?

From JenSense - Making Sense of Contextual Advertising, 8 months ago, 0 comments Comment

If you wanted to see how your link units were performing on a site or a page, you used to have to tag them with a seperate channel, but the results were skewed because there were impressions on the site and impressions once the actual page of link units was displayed. Google has just updated their [...]

Tuesday April 1st, 2008

3.4

How to set up an alternate ad for AdSense

From JenSense - Making Sense of Contextual Advertising, 9 months ago, 0 comments Comment

AdSense Optimization Boot Camp Tip #11 I have had a few people comment and email about how to set up an alternate ad for AdSense when I talked about Supplementing your AdSense income with affiliate ads, the instructions Google provides aren’t completely clear.  So here is how to set up your own alternate ad for AdSense, so that [...]

Monday March 31st, 2008

5.4

Using Clickbooth as an AdSense alternative

From JenSense - Making Sense of Contextual Advertising, 9 months ago, 0 comments Comment

This is the second affiliate program I am having a look at as part of the Supplementing AdSense with Affiliate Ads article I wrote.  Up on deck today is Clickbooth, which has been getting a lot of buzz recently in the blogosphere.  I first heard about them a while back, and a couple people recommended them as a good compliment [...]

Saturday March 29th, 2008

3.0

Using Pepperjam Network with Google Adsense

From JenSense - Making Sense of Contextual Advertising, 9 months ago, 0 comments Comment

Looking at affiliate programs that you can easily use to supplement your AdSense income, Pepperjam Network  is one of the newer affiliate networks on the block, although Pepperjam has been around the search industry for quite some time.   And if you frequent the many search engine conferences, you have probably seen Kris Jones speak before, [...]

Wednesday March 26th, 2008

5.4

Supplementing AdSense with affiliate ads

From JenSense - Making Sense of Contextual Advertising, 9 months ago, 0 comments Comment

AdSense Optimization Boot Camp Tip #10  It doesn’t cease to amaze me how many publishers are so concerned about their AdSense revenue - especially when it is the most significant portion, if not all, of their income - that they don’t dare use anything else on the page in case “Google gets mad”.  Well, fortunately for publishers, [...]

Tuesday March 25th, 2008

5.0

Are your AdSense ads too blended?

From JenSense - Making Sense of Contextual Advertising, 9 months ago, 0 comments Comment

AdSense Optimization Boot Camp Tip #9  A few years ago it was the latest thing to start blending AdSense ads by matching the ad units border and background color with the background of the site.  People started trying it to increase CTR and slowly, seeing garishly styled ads slowly disappeared except on sites that needed to [...]
3.8

Why isn’t Google Ad Manager affiliate and AdSense publisher friendly?

From JenSense - Making Sense of Contextual Advertising, 9 months ago, 0 comments Comment

When Google Ad Manager was announced, one of the places it was showcased was on the Google AdSense official blog, touted as a great ad management solution for publishers.  It is supposed to be a great way to mix AdSense with non-AdSense and to be used as a testing tool for publishers… the key is [...]

Monday March 24th, 2008

3.0

Is your site content compliant with Google AdSense?

From JenSense - Making Sense of Contextual Advertising, 9 months ago, 0 comments Comment

AdSense Optimization Boot Camp Tip #8  I have just returned from Search Engine Strategies New York where I spoke on two panels, one of them being an AdSense & Contextual Advertising site clinic.  In this, we go and look at websites volunteered by audience members to be reviewed.  And most of the time, Bryan Vu from [...]

Saturday March 15th, 2008

4.6

Google launches Google Ad Manager for publishers

From JenSense - Making Sense of Contextual Advertising, 10 months ago, 0 comments Comment

If you have been wanting to run an ad server for testing AdSense or simply to just better manage your ad inventory and available placements, you are in luck.  Google has launched their new Ad Manager platform, a “hosted ad management solution”.  It is free for publishers (at least it is as of now), although [...]

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