Better Design Through Code

Every day our web applications ignore useful visitor data. We respond to single request based on a domain and a path without listening to the capabilities, location, preferences, and favorite interactions of our visitors and their requesting agent. A few weeks ago I challenged a room full of designers at PARC to rethink what's possible on the Web and rely on adaptive programming techniques to serve the right content to the right audience at the right time. I titled the 50-minute talk "Better Design Through Code" and walk through latent capabilities of servers and browsers ready and waiting to deliver personalized, adaptive content to unique Web visitors.