A Guide to Choosing Colors for Your Brand
Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. - Why Color Matters
Indeed ..this is something really useful.
Posted by: M!hai @ Freshome | October 06, 2008 at 10:24 AM
I was just looking for something like this the other day. Thanks!
Posted by: Luke | October 06, 2008 at 01:15 PM
Awesome information; thanks so much for posting these references!
Posted by: Atherton Bartelby | October 07, 2008 at 01:58 AM
I don't know how true it is, but I've heard that seeing orange can elicit hunger in your body. A lot of different fast foods use oranges and yellows in their marketing colours.
Posted by: Becky | October 07, 2008 at 12:21 PM
Interesting information! My favorite colors (from when I was a child) were always orange & red (real seventies colors). Now, nearly 30 years later, my favorite brand ID's are still in orange & red... http://coca-cola-art.com/free-coca-cola-wallpapers-music-nightlife-themes
Posted by: UrbanDev | October 24, 2008 at 10:39 PM