Sugar High: Sugar Inc Launches API And IMDB For Fashion

Sugar Inc, the company behind a network of popular women-focused blogs that includes PopSugar, is announcing two major releases tonight that take advantage of its fashion-hungry userbase. The first, dubbed PopSugar's CelebStyle, is positioning itself as an IMDB for style, analyzing outfits from many of television's most popular shows. Sugar Inc is also announcing a new ShopStyle API, which gives developers access to the site's massive database of clothing and accessories which can be used in any variety of applications. Here's a breakdown of both announcements: