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Rolls-Royce has defied the slowing economy and falling new car sales to report increased sales figures, proving that the very top end of the car market is remaining buoyant.
The company said worldwide sales rose by more than seven per cent last month. In contrast, parent company BMW saw global sales slide by 15 per cent during the same period.
September results take Rolls-Royce’s figures for the year-to-date to 827 units – an increase of 43 per cent on the same period in 2007 and on course for a fifth successive year of growth.
The Middle East and emerging markets in India and China have also helped fuel growth, and there’s been an 80 per cent increase in the number of vehicles sold this year with some form of bespoke element.
Traditional markets continue to perform the strongest, with North America and Europe (specifically the UK) accounting for 40 per cent and 25 per cent respectively. Sales in the United Arab Emirates are up by around 70 per cent, and Chinese sales are up by 50 per cent.
The company’s broadening model range has also played a part in its sales success, thanks to cabriolet and coupe versions of the Phantom. Rolls-Royce will also introduce a new model in 2010, and has taken on an additional 200 staff this year, with a further 200 due to be recruited in preparation for the ‘baby’ RR4 saloon.
The dealer network will also expand, with new locations in Vietnam, China and India. Rolls-Royce plans to increase its presence in the Asia Pacific market from 13 to 17 dealerships.
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