The GEM System for the Viral Design and Tuning of Facebook Apps
Adonomics Announces GEM System Guaranteeing 1 to 2 Million Installs in Under One Year
As Interim CEO of Adonomics, I’d like to announce to everyone that Adonomics (an Altura Ventures portfolio company) has two new services:
1. GEM Basic — for existing apps, guarantees 1 million users in less than 1 year
2. GEM Plus — for new apps, guarantees 2 million users in less than 1 year
for companies that wish to obtain between 1 to 2 million new users for their facebook apps in under one year at a cost per user of only $0.24. For almost any existing business, this $0.24 per user price proves facebook is the lowest cost customer acquistion vehicle on the planet.
GEM stands for Growth, Engagement and Monetization which are the three key aspects of any successful facebook app. Unlike normal Cost Per Install offers, the GEM offerings are not based on advertising or promoting your existing app. Instead, our focus is on designing and/or tuning your app to be viral from the beginning and teaching you all of the art and science necessary to leverage the “Word of Mouse” engine that is Facebook.
GEM Basic is for companies with existing facebook apps that want their apps to begin growing virally and be guaranteed an incremental 1,000,000 users in the next 12 months. To qualify for the guarantee, the company must agree to implement a new version of their app’s viral flow based on a series of Adonomics screenshots, critiques and recommendations.
GEM Plus is for any Web 1.0 company or major brand that has yet to conceptualize or design their facebook app and wants help in creating an app that can add 2,000,000 users in under one year. To qualify for the guarantee, the app owner must hire developers who agree to rigorously implement the viral design elements that Adonomics recommends.
These services are described in more detail here.
If you or any CEO’s of companies which you are advising are in need of a facebook strategy that is guaranteed to work, please call me at the number listed below. We have only a limited number of new client slots that we can take on before the end of the year, so please contact me as soon as possible and I will try my best to squeeze you in.
Thanks,
Lee Lorenzen
CEO, Altura Ventures — the first facebook-only VC
cell: 831-595-7501
GEM History
P.S. For those PC Software Industry history buffs in the audience, GEM used to stand for Graphical Environment Manager and was an early (pre-Windows) Graphical User Interface that I worked on and which Digital Research shipped in 1984. The original GEM System has a fond place in my heart because it was the basis for the graphical operating system that we used to host Venture Publisher (an early desktop publishing system). Ventura Publisher was licensed to Xerox by Ventura Software which was my first successful startup after leaving Digital Research.
Ultimately, GEM was killed by Apple’s threatened lawsuit against Digital Research (which scared off IBM as a potential licensee) and by Microsoft’s long march from 1985’s Windows 1.0 to Windows 3.1 which finally worked and Windows 95 which finally dominated the marketplace. Bill Gates and Steve Ballmer’s persistence and perserverence are two of the reasons why Mark Zuckerberg was wise to partner with them in the Social Operating System wars that began between Facebook and Google a little over a month ago.
Never, Never, Never Quit
Microsoft’s “Never, Never, Never Quit” attitude is also the reason why Larry Page, Sergey Brin and Eric Schmidt should be ever vigilant in their defense of their dominance in Online Advertising. The recent Microsoft and Facebook alliance is definitely putting the fear of God in Google because Google fears what they cannot buy and they can’t buy either Microsoft or Facebook.
Mark Zuckerberg’s team of Dustin Moskovitz, Owen Van Atta, Chamath Palihapitiya, Dave Morin, Dave Fetterman and the rest of the Palo Alto 300, including even his sister Randi Zuckerberg, have created the world’s first Social Operating System and they are passionately pushing it forward with the help of 180,000+ developers around the world. The genius of opening up their platform means that they now have 10x the number of employees of Google and 2x the number of employees of Microsoft working on making Facebook better for their 52 (growing soon to 200) million users around the world.
Do Google/MySpace Still Care About OpenSocial?
The Facebook Juggernaut is not going to be stopped or distracted by anything, much less something as poorly conceived and supported as OpenSocial. Having attended the recent Google-hosted FBMeetUp, which was ably emceed by Dave McClure and designed to introduce OpenSocial to Silicon Valley’s Facebook developers, it is clear that OpenSocial 0.5 is quite literally “half baked.” What is worse, it is obvious that the powers that be at Google (Larry, Sergey and Eric) are not even that interested in it. If Google/MySpace really cared about OpenSocial, they would offer $1 million to each of the top 50 apps on Facebook if they would deliver shipping versions of their apps on MySpace’s implementation of OpenSocial by 12/31/2007.
These 50 developers would come to the Google or MySpace campus for a month-long hackathon with the OpenSocial developers and add every feature needed to OpenSocial to get their 50 top Facebook apps looking and feeling great on MySpace, which is the most important OpenSocial platform. If Google/MySpace did this, the world might begin to take OpenSocial seriously. However, they won’t. Instead, they will continue to try herding 18 cats and spend weeks deciding who is responsible for documenting the OpenSocial specification which has left out important things like TOS-standardization, extensibility, security, invite system, advertising rules, etc.
OpenSocial 0.5 is Half-Baked
(FINAL NOTE: To Larry, Sergey and Eric, if you host an FBMeetUp to introduce OpenSocial to a standing room audience of 280+ facebook developers who want to hear the OpenSocial doctrine, it is just common courtesy to stop by for 2 minutes and give the crowd a pep talk from someone that has built a billion dollar company. Bill and Steve have done this for 30+ years at their developer conferences and Mark has done it as his developer garages in Palo Alto (and around the world). I guess everyone will understand if the three of you were working on something more important than OpenSocial. However, since you’re not making OpenSocial a priority with either your treasures or your time, why should a world of developers do so?
My conclusion from your actions is that a headline like “OpenSocial 0.5 is Half-Baked” is what you’d like to see from the press, including Nick O’neil, Justin Smith, Eric Eldon, Brad Stone, Ellen McGirt, Rodney Rumford, Matt Marshall, Nick Wingfield, Vara Vauhini, Kara Swisher, etc.
Calling all Top Facebook Developers: $1 Million Per OpenSocial App
If that is not the case, it is not too late to contact R. Tyler Ballance — TopFriends/Fortune Cookie, Blake Commagere–Vampires/Zombies/Slayers/Causes, David Gentzel — HappyHour/Food Fight, Zach Alia — FreeGifts, Dan Peguine–HonestyBox, Adam Gries–Superlatives, Joe Winterhalter–Quizzes, Lance Tokuda/Jia Shin/Ro Choy–RockYou’s apps, Keith Schacht–Grow-a-Gift/Hatching Eggs, Lev Maxchin/Kevin Rabois–Slide’s apps, Chris van Vleit–WATER FIGHT! and Nasser Gaemi–Birthday Calendar. I’m sure they would each gladly accept $1 million per top 50 facebook app and help the OpenSocial and MySpace development teams get one “Reference Implementation” of OpenSocial right by 12/31/07 instead of 12/31/08 or never. Once the MySpace version of the OpenSocial reference implementation is complete (which is the only container with a current audience large enough for developers to really care about), then the 17 other OpenSocial containers will have a very tight specification to write to and 50 killer apps to test their container implementations.
Fortune Favors the Bold
Making this bold move might lead to the headline “Google & MySpace Find a $50 Million Solution For Making OpenSocial a Viable Altenative for Developers.” However, I predict Google and MySpace won’t do this but will instead think they can beat Facebook with half-measures. They are wrong. And this mistake, will ultimately lead to Microsoft/Facebook winning not only the Social Operating System war but also the Online Advertising war.)
(c) 2007 Altura Ventures, LLC.
November 23rd, 2007 at 7:40 am
GEM Plus
February 20th, 2008 at 3:18 pm
[…] post includes a fairly epic rant about Google’s back-burnering OpenSocial (at least as of v0.5). […]