British Heart
Foundation Pumps Information to Teens with
Immediacy
Immediacy, part of
the Mediasurface group, Europe’s leading content management
solution provider, powers the new youth focused website for the
British Heart Foundation www.yheart.net designed to attract,
inform and create connections for teenagers with heart
conditions.
3rd April
2008 - Immediacy, one of the leading UK content
management solution providers (part of the Mediasurface group (UK,
AIM: MSR)) announces its collaboration with partners UTL and
Positive Digital for the launch of the British Heart Foundation new
teen focused website, www.yheart.net. Fresh, fun and funky,
the new site is the UK’s only website dedicated to serving
information on heart conditions to teenagers. A source of facts and
knowledge for teenage heart condition sufferers, www.yheart.net also provides teens
with a crucially important place to hook into a community of peers
with whom they can network, message and interact. The website was
designed by Positive Digital and implemented by UTL, the
development arm of the Positive Thinking Group, using the power of
the Immediacy Web Content Management suite.
www.yheart.net is a destination site
for teenagers with heart conditions. Revamping the old website with
outstanding youth centric design and interactive features, British
Heart Foundation have used the scalable, easy to use content
management functionality of Immediacy WCMs so their in-house, non
technical promotional and marketing team can edit and maintain the
site on a daily basis. Serving information relevant to teenage
heart conditions from smoking and drugs, to animated clips of the
heart in action, the new website also boasts events, interactive
games and competitions alongside a secure forum and community area
designed specifically to provide a safe arena in which teens can
communicate.
The British Heart Foundation is dedicated to
providing the best possible care for those with heart conditions
and this commitment to quality is echoed throughout www.yheart.net. Designed using a
teenage test group during the pilot, the British Heart Foundation
wants the forums and secure networking areas of the website to
become an established resource for teens with heart conditions.
British Heart Foundation uses the flexibility
of the Immediacy Web Content Management suite and experience of UTL
and Positive Digital to deliver a richer web experience including
Site Surveys, Suggest a Poll forms and content managed ‘Quiz of the
month’ competitions.
Nicki Cooper, Head of Heart Health at the BHF
said;
"We wanted to create a website that spoke to teenagers and
that's why we involved teams of teenage pilot testers for different
sections. They told us what they wanted to see on the website, and
that's why it's full of useful stuff about the heart and what we
can do to keep it in the best condition we can."
Garrett Dearey, Account Director, Positive
Digital comments:
“The British Heart Foundation yheart website
is an essential resource for any young person living with the
challenges of a heart condition. The launch event was already set
before we even started but working with Immediacy meant that we
were able to deliver the British Heart Foundation a well designed,
interactive website, on time and on budget, which has a reliable,
scalable content management suite at its core.”
Andy Peart, Chief Marketing Officer for
Mediasurface said:
“The British Heart Foundation website is
informative yet fun for teenagers from all walks of life to use and
is an excellent example of how a clear client vision combined with
good design and consultancy, built on the right content management
platform can give outstanding results.”
Ends
About British Heart
Foundation
Our vision is of a world in which people do
not die prematurely of heart disease. We'll achieve this through
pioneering research, vital prevention activity and ensuring quality
care and support for everyone living with heart disease. We need
you to share our vision because, together, we really can beat heart
disease. But if we are to succeed in beating heart disease, it's
vital that everyone is aware of our objectives - and how we are
working to achieve them.
As the nation's heart charity, the British
Heart Foundation focuses on three vital things:
- Investing in pioneering research
We fund around 1,200 research projects investigating every aspect
of heart disease - from causes and safer drugs to improving
surgical techniques.
- Supporting and caring for heart patients
We fund BHF Nurses who visit heart patients with all types of heart
conditions in their homes. We provide defibrillators and
echocardiograph machines for hospitals, emergency services and
first-aiders.
- Providing vital information to help people reduce their
own risk of dying prematurely from a heart or circulatory related
illness
We produce publications, videos and other materials for health
professionals and the public including children. We inform people
about how to improve the health of their heart through public
information campaigns, advertising and the media.
About Positive Digital
Positive Digital is an independently owned
part of the Positive Thinking Group, a direct, digital and design
agency. Started in 2005, Positive Digital is one of the
fastest growing digital marketing agencies in the UK.
Positive Digital works with leading brands to help them harness the
power of new technology, combining business analysis with immersive
design to create innovative and compelling online customer
experiences. www.positive-digital.co.uk
About UTL
Award winning solution provider, UTL,
typically work in partnership with leading design, marketing and
communication agencies providing technical consultancy, project
management, system design and development as well as legacy system
integration, digital asset management, secure hosting and 24x7
support. Content Management has been central to many of their
solutions since 1996 and, following extensive research, have chosen
Immediacy to be their primary Content Management platform for Web
and Intranet projects. UTL work with private sector clients in
markets including Media, FMCG, Oil, Technology, Aviation, Banking
and Finance. Public sector clients include health and both national
and regional development agencies. UTL is part of the
Positive Thinking Group.
About Mediasurface
Mediasurface is a global provider of web content management
solutions allowing businesses to easily manage their internet,
intranet and extranet websites. Mediasurface solutions power
sophisticated, content-driven websites ranging from Global 1000
companies to thousands of sites for medium and smaller
businesses. Familiar, easy-to-use interfaces deliver
unrivaled content management and enterprise search
capabilities.
- Morello is an enterprise solution that has
changed the face of content management and is used to power
sophisticated intranets, extranets, websites and other digital
channels for Global 1000 companies.
- Immediacy is an intuitive
website and intranet management solution for the connected
enterprise that makes it easy for anyone to create and maintain
high quality websites.
- Pepperio is a one-stop-shop package for SMEs
exclusively offered by Mediasurface’s network of accredited
Pepperio partners, allowing smaller businesses to easily run
professionally designed websites for a low fixed monthly fee.
Mediasurface operates through wholly owned subsidiaries and
partners across Europe, USA and Asia Pacific. www.mediasurface.com
Except for the historical information
contained herein, the matters discussed in this news release
include forward-looking statements that may involve a number of
risks and uncertainties. Actual results may vary significantly
based upon a number of factors including, but not limited to, risks
in product and technology development, market acceptance of new
products and continuing product conditions, both here and abroad,
release and sales of new products by strategic resellers and
customers, and other risk factors detailed in the Company's most
recent annual report and other filings with AIM.