13 Marketing Points on Facebook
Published by Rodney Rumford July 29th, 2008 in Facebook, Facebook Marketing.13 Marketing Points on Facebook: People are always asking us how they can market their business, brand, product or service on facebook; so here is some food for thought. There are many ways to market effectively on facebook.
I put them all in 1 nice slide. Let these points roll around your noggin for a while and start to think about how you might leverage these opportunities within facebook for your business or brand.
Take note that some of these marketing points are viral carrier mechanisms that are only available if you have an application that you own in facebook.
Facebook Marketing: 13 Points:
Conspicuously absent is the facebook “Pages”; consider that one number 14 and a free bonus for paying attention.
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Hey Rodney, I can appreciate the slide. But just on the surface, the one thing that I can’t quiet understand is how affective those can be when Facebook is a closed system. When I say closed, i mean you really can’t engage all 13 of those marketing points unless you have a Facebook account.
You did mention that some of the features are available through applications, and I think within the last few days, Facebook is going to make it even easier to access Facebook users without actually using Facebook.
Pages was the one I was expecting to see, since it’s really the best, and currently the only, real way you can engage the outside world about your product or service.
I’d love to see some follow up to this on your suggestions for making these 13 points a reality?
You have a great list there, and all of those are very valid.
True. You need to be in the facebook eco-system to benefit.
Facebook connect will add a social lens to other websites (but you still need to be a facebook member to benefit) that use the product in interesting ways.
How to make these point a reality becomes a whole ideation process that is specific to the company or application objectives.